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How to tell a compelling story about forests?

Purpose for stories

Once upon a time a young lady was sitting on a clearing in the middle of a beautiful old forest. Birds were singing and bees humming. The wind was moving the leafs slightly. She felt tired, her eyes shut and she started to dream. She dreamed that she was able to fly, she reached the top of the canopy and had a fabulous view over the entire forest landscape below. Her eyes drifted over the green surrounding when she suddenly saw something that changed her life forever!
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Book Presentation: Trees of Life – Our Forests in Peril

What we do to earth we do to ourselves - What we do to our forests we do to ourselves!

Notes of the Author

My concerns are international and my book compares the wisdom our Native American culture developed about the details of nature to the values our western culture places on nature. Our indigenous people lived with nature and were required to understand the complexity and detail of their surroundings to survive. 34 years of experience with the U.S. Forest Service and after reviewing the curriculum of most forestry schools in the US, I find the focus of our science to be on what we can take from the forests rather than what is needed to keep our remaining forests healthy, vigorous and, above all else maintain or improve the diversity of the forest mosaic. I am suggesting intensive forest management that recognizes and manages the unique individual forest communities that make up our forests. I truly believe that diversity is the key to sustainability, balance and health of our remaining forests. Focusing our efforts on the needs of the remaining forested lands will provide the valuable natural resources from pour forests we have relied on for hundreds of years. Brian E. Stout
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How to measure the performance of forestry projects?

Best practice is needed for impact investing in sustainable forestry

98% of investors recognize the importance of standardized impact metrics for their investment decision making. However, to date non of such metrics adapted to the forestry context were available. Consequently, forestry is underrepresented as an asset class in large investment portfolios (Glauner 2011, p. 14) due to the absence of widely accepted forest valuation standards including performance assessment methods. Investors and loan officers feel impeded to allocate capital into this nontransparent market. High transaction cost for individual forest valuation and due diligences make investments unattractive. A low liquidity for immature forestry plantations in the secondary market further inhibits capital flow. To unleash more investments into the sustainable forestry sector, globally accepted standards need to be developed to measure, evaluate and report on the forest project performance. Decision makers on the high strategic level will then be enabled to evaluate forest investments more accurately. Best practice standards which measure the social, environmental and financial success will help to grow the credibility of the forestry investment sector.
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How to Find Impact Investors to Finance Your Sustainable Business

Guest Post by Marta Maretich, Chief Writer for Maximpact.com So, you’ve written the business plan. Congratulations! (And thanks to OpenForests for their useful guide to writing a business plan for a sustainable forestry enterprise.) Now you’re ready to look past the trees and focus on the forest - the wide world of impact investment. It’s time to go out and raise capital. But where do you start?
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Workshop: forest investment business plan

Overview Online practice session with Q&A | start: 16.09.2013 | location: Impact Forestry Forum Introductory article on the workshop: What should a successful business plan look like? Download: forest investment plan Manual for using the forum Forum policy We recommend to start the workshop with reading the introductory article, which provides...

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What should a successful business plan look like?

Theory and experiences of writing a forest investment business plan for sustainable forestry projects

Talking about forest investment business plans is a wide field. In this introduction, we focus on general components of the business plan, like goals, presentation formats, content and information quality. Prepared with these background information we present and discuss a real business plan in the practice session. This more specific discussion takes place at the Impact Forestry Forum. Find the business plan for download at the end of this article.
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