Country:
Germany
Germany
2014
Publication
Research, Forest information technology, Market survey, Marketing
This market survey, based on an online questionnaire, focuses on the use of forest information technology and on market information and marketing channels.
The survey reveals a high demand for forest information technology like cloud based forest management software, hand held data collectors and aerial imagery acquisition to better achieve work goals. It shows further, that the most important sources for forest sector specific information are websites, blogs and professional publications. However, the conventional face to face contact (word of mouth, network and conferences) have been found to be the most important communication and marketing channel to promote services and products.
Comparison of the importance of forest information hardware currently in use and the actual demand for specific forest information hardware
Importance of sources for forest sector information