Mapping sponsored rewilding projects with Yves Saint Laurent Beauté

How Yves Saint Laurent Beauté and Re:wild use explorer.land to show the landscapes, stories, and progress behind the “Rewild Our Earth” initiative.
Yves Saint laurent beauté case study
Client
Yves Saint Laurent Beauté
Use case
Project mapping and presentation
How we helped
Custom solution · explorer.land
Capabilities
Custom Map · Interactive Map · Storytelling
01 · The client

Yves Saint Laurent Beauté

YSL Rewild our earth

Yves Saint Laurent Beauté works with Re:wild through its Rewild Our Earth initiative, supporting ecosystem restoration and biodiversity protection in priority landscapes around the world. The initiative backs rewilding projects in Morocco, Haiti, Madagascar, Indonesia and Canada, which tackle challenges ranging from desertification and forest loss to biodiversity and grassland conservation.

Rewilding goes beyond planting trees. It gives nature the conditions to recover by restoring habitats, supporting native species, reducing pressure on ecosystems and letting natural processes shape landscapes again. With projects spread across five countries and very different ecosystems, the initiative needed one place where people could see this work.

02 · The challenge

Making a global sponsorship concrete and transparent

Corporate support for nature restoration is hard to communicate well. From the outside, it is often unclear what a brand’s support means in practice: where the projects are, which ecosystems are involved, what activities are taking place and how the work connects to biodiversity and local landscapes.

Static campaign pages and reports can explain a commitment, but they rarely let people explore the landscapes behind it. Rewilding is place-based, ecological and long-term. Yves Saint Laurent Beauté and Re:wild needed a format that could show more than a claim.

The system needed to
  • Show where each supported project is located
  • Explain what is happening in each landscape, and which ecosystems and species are protected
  • Make the differences between projects easy to understand
  • Build transparency through place, visuals and project context rather than campaign messaging
03 · Our approach

A public sponsor profile for rewilding projects

Yves Saint Laurent Beauté uses explorer.land to present the Rewild Our Earth projects through a dedicated sponsor profile. The profile is a single public entry point where visitors can explore project locations on a map, move between countries, read about each project and view material from the field.

Step 01

Showing supported projects on a global map

An interactive map shows the supported landscapes in Morocco, Haiti, Madagascar, Indonesia and Canada. Visitors see the initiative’s global reach while each project stays tied to a real place: 1,000 hectares under restoration in Morocco, primary forest restoration in Haiti, more than 400,000 trees planted in Madagascar, land and more than 350 species protected in Indonesia, and grassland protection in Canada.

YSL sponsor page

The Yves Saint Laurent Beauté sponsor profile on explorer.land.

Step 02

Giving each landscape its own context

Desertification in Morocco is not the same as forest restoration in Haiti, and grassland conservation in Canada is not the same as biodiversity protection in Indonesia. Each project has its own page with a description, location, images and landscape context.

This avoids a common problem in corporate nature communication: grouping very different projects under one generic sustainability claim.

YSL Beauty - Project Morocco

The project page for the Morocco landscape.

Step 03

Using 360° imagery to bring people closer to the field

The profile includes 360° drone imagery of the supported landscapes. These panoramas let visitors explore project areas from above and grasp the scale, terrain and ecological context of the work.

The imagery does not replace monitoring or scientific reporting. It makes remote landscapes accessible to people who may never visit them, and moves the communication from abstract support towards a direct sense of place.

YSL Panorama

A 360° drone panorama of one of the supported landscapes.

04 · The results

A clearer public window into a global rewilding initiative

Yves Saint Laurent Beauté and Re:wild can now present Rewild Our Earth through real places and projects, not campaign language alone.

01

A public reference point for the sponsor

Yves Saint Laurent Beauté has a public profile that links its global nature commitment to specific landscapes and restoration activities.

02

Visibility for work in the field

Re:wild and local project partners gain visibility for conservation work across five countries and very different ecosystems.

03

A clearer view for visitors

Anyone can see where the projects are, how they differ and what the sponsorship supports.

05 · Replication

Brands and funders supporting nature in several places

Companies and foundations that fund restoration, conservation or rewilding often find it hard to show what their support means on the ground. A map-based sponsor profile connects the commitment to the places and projects behind it.

  • You fund projects across several countries or ecosystems
  • You want to show where your support goes without reducing it to a campaign message
  • You want customers, partners or employees to explore the projects for themselves
06 · Your project

Is your support for nature hard to see from the outside?

OpenForests helps restoration and conservation organisations map, monitor and report their work. If you fund restoration, conservation or rewilding projects, a sponsor profile on explorer.land can make that support easier to see and understand.

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