Bridge the distance
Photo credit The trouble with the distance is that our brain is structured in a way that disconnects us from that which is not taking place right in front of us. Things that appear distant play a little role in...
No frightening
‘People are not going to be frightened into caring’, Charles Eisenstein. Despite accumulating evidence by media, science and IPCC assessments that climate change is really happening and will have severe effects, people were more concerned about climate change 25 years ago. As...
No war language
Don’t pitch people against each other or demonize one party. Instead, show how you are fostering collaboration towards a positive outcome. If you intend to make a positive change and want to be inclusive to as many people as possible,...
Permission instead of interruption
Do not send communications without permission. Only send to those who have opted to receive information, news, and stories from you! Instead of advertising through interruption, this guide is inspired by the permission marketing concept introduced in a book of...
How to tell a compelling story about forests?
Purpose for stories Once upon a time a young lady was sitting on a clearing in the middle of a beautiful old forest. Birds were singing and bees humming. The wind was moving the leafs slightly. She felt tired, her eyes...