Marketing Strategy - OpenForests

Webinar: Connecting People and Nature, 6th June 2019

Successful project communication with interactive maps, data, and multimedia. In this webinar, organized by EUROPARC Federation, Patrick Ribeiro, CEO and Founder of OpenForests, shows how new information technologies can be used to bridge the geographical distance between people and forest...

June 3, 2019

Announcements

Interactive Story Setting

Create the setting and environment for your story and allow your audience to freely explore your project via multimedia. Instead of actively telling the story, you can gather various information and organize them in a multimedia platform or web map...

March 23, 2019

Articles

Transparency and Open Data

The vulnerability of being more transparent has become a competitive advantage. Being open and generous with information makes you appear a less risky associate to your stakeholders. Transparency brings light onto the work you are doing. Therefore, if you are...

March 22, 2019

Articles

Web maps as a connecting element

The beauty of web maps is that they allow us like no other medium to tell the story of a forest landscape project in multi-dimensions. Only during the last few years has web technology enabled us to use maps more...

March 20, 2019

Carbon Credits and Certifications are not enough

Articles

Carbon Credits and Certifications are not enough

Nature is more than a simple carbon sinking machine! Carbon credits are valuable but conceptual. A story that showcases the transformation of a degraded landscape into a green oasis is much more tangible than purely aligning success with the number...

March 12, 2019

Articles

A Map is Worth a Thousand Words

How interactive web maps revolutionize the communication for landscape reforestation projects. My experience is, that it is difficult to describe a reforestation project towards an external, e.g. an investor, in a way that he gets a clear and complete project...

October 19, 2017

Articles

Active storytelling

If you are in the process of actively telling or writing a story, every element needs to support the storyline like an invisible rope that links all elements of your story into a logical sequence. If you are in the...

March 19, 2017

Articles

Public organization perception

Good work and good communication will lead to a good reputation, close relations and successful business. What determines how other organizations, partners and potential customers and supporters perceive your organization? Any activity whether it is inside your organization and project,...

March 18, 2017

Articles

Person > product > organization

In the first version of this blog post, we selected Steve Jobs as an example of how a person is standing for a product and organization. However, we decided this is not the best example in relation to conservation and...

March 15, 2017

Articles

Cultural and social identification

A story, especially a story of change, will only be listened to if you are able to link up to the cultural identity of this group you are communicating with. Imagine, you have been tasked to raise impact investments to...

March 13, 2017

1 2

Tag: Marketing Strategy

Webinar: Connecting People and Nature, 6th June 2019

Interactive Story Setting

Transparency and Open Data

Web maps as a connecting element

Carbon Credits and Certifications are not enough

A Map is Worth a Thousand Words

Active storytelling

Public organization perception

Person > product > organization

Cultural and social identification

Not all forests are the same: why planting trees isn’t the same as restoring a forest

Europe’s Heat Wave is a Nature Crisis

Carbono Biodiverso: Grupo Ecológico Sierra Gorda’s local carbon protocol brings transparency and community benefit to Mexico’s sub-national carbon market

Services

Company

Connect