Articles - OpenForests

Person > product > organization

In the first version of this blog post, we selected Steve Jobs as an example of how a person is standing for a product and organization. However, we decided this is not the best example in relation to conservation and...

March 15, 2017

Articles

Building relationships

Oldest friends are often also your best friends. Building up stable and rewarding relationships takes time and effort! Do not underestimate the time it takes to build a strong relationship. According to Daniel Priestley, it takes a minimum of 7...

March 14, 2017

Articles

Cultural and social identification

A story, especially a story of change, will only be listened to if you are able to link up to the cultural identity of this group you are communicating with. Imagine, you have been tasked to raise impact investments to...

March 13, 2017

Articles

Bridge the distance

Photo credit The trouble with the distance is that our brain is structured in a way that disconnects us from that which is not taking place right in front of us. Things that appear distant play a little role in...

March 11, 2017

Articles

No frightening

‘People are not going to be frightened into caring’, Charles Eisenstein. Despite accumulating evidence by media, science and IPCC assessments that climate change is really happening and will have severe effects, people were more concerned about climate change 25 years ago. As...

March 8, 2017

Articles

No war language

Don’t pitch people against each other or demonize one party. Instead, show how you are fostering collaboration towards a positive outcome. If you intend to make a positive change and want to be inclusive to as many people as possible,...

March 7, 2017

Articles

The right framing

The way of communication creates reality. Is the glass half empty, or is it half full? Shall we frame our story around the incredible loss of native rain-forests due to mining activities, or better around the success of the local...

March 6, 2017

Articles

Content that matters

Tell what you do, and do what you tell! Landscape projects have many stories to tell. Find a story that conveys your goals and vision! Project activities define the content Do meaningful project work and communicate about it! Landscape projects...

March 5, 2017

Articles

Permission instead of interruption

Do not send communications without permission. Only send to those who have opted to receive information, news, and stories from you! Instead of advertising through interruption, this guide is inspired by the permission marketing concept introduced in a book of...

March 4, 2017

Articles

Forest Management Maps

Large-scale land assessments require scalable and cost-effective solutions. Satellite and application of smart algorithms have made such analysis more accessible. A project site is analyzed for various reasons. The base map provides an overview of the natural conditions, the topographic...

January 30, 2017

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Category: Articles

Person > product > organization

Building relationships

Cultural and social identification

Bridge the distance

No frightening

No war language

The right framing

Content that matters

Permission instead of interruption

Forest Management Maps

Primary Forests: what they are, why they matter & where to find them

Wetlands explained: why they matter so much

Forests: reasons to be hopeful with Marie-Noëlle Keijzer

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