Bridge the distance
Photo credit The trouble with the distance is that our brain is structured in a way that disconnects us from that which is not taking place right in front of us. Things that appear distant play a little role in...
No frightening
‘People are not going to be frightened into caring’, Charles Eisenstein. Despite accumulating evidence by media, science and IPCC assessments that climate change is really happening and will have severe effects, people were more concerned about climate change 25 years ago. As...
No war language
Don’t pitch people against each other or demonize one party. Instead, show how you are fostering collaboration towards a positive outcome. If you intend to make a positive change and want to be inclusive to as many people as possible,...
The right framing
The way of communication creates reality. Is the glass half empty, or is it half full? Shall we frame our story around the incredible loss of native rain-forests due to mining activities, or better around the success of the local...
Content that matters
Tell what you do, and do what you tell! Landscape projects have many stories to tell. Find a story that conveys your goals and vision! Project activities define the content Do meaningful project work and communicate about it! Landscape projects...
Permission instead of interruption
Do not send communications without permission. Only send to those who have opted to receive information, news, and stories from you! Instead of advertising through interruption, this guide is inspired by the permission marketing concept introduced in a book of...
Forest Management Maps
Large-scale land assessments require scalable and cost-effective solutions. Satellite and application of smart algorithms have made such analysis more accessible. A project site is analyzed for various reasons. The base map provides an overview of the natural conditions, the topographic...
Efficient drone-based mapping of large conservation areas
This feasibility study has been carried out in the San Martín department in Peru, a territory of about 150.000 hectares of very steep terrain. The goal of the study was to evaluation the use of Unmanned Aerial Vehicles (Drones) as...
How to tell a compelling story about forests?
Purpose for stories Once upon a time a young lady was sitting on a clearing in the middle of a beautiful old forest. Birds were singing and bees humming. The wind was moving the leafs slightly. She felt tired, her eyes...
Visual forest growth: Forest-Botanical Garden, Tharandt
Overlap of to areal panoramas from 2011 and 2015 We are proud to present the first virtual tour which allows seeing how a forest is growing. With this impressive visualization, stakeholders are enabled to follow the evolution of their forests...